A varied menu, cozy interior and friendly staff are the basis of any good restaurant. However, no one will know about your institution if you do not declare yourself. What should be the text for advertising a restaurant? What photos to use to attract guests? Let's take a look at this material.

How to write text for a restaurant advertisement: examples

One of the most effective ways to promote is to promote a cafe or restaurant on social networks. How to advertise yourself? For example, if you have updated the menu, be sure to tell your guests about it.

How to write an invitation to a restaurant? Do not write standard phrases about a unique recipe and unsurpassed service in the text of an advertisement. It is also not worth writing a detailed description of each item of the new menu. Indicate 2-3 new dishes, tell us about promotions. Be sure to add a link to the menu so that the user can immediately view it. Address the guest as in personal correspondence. Restaurant ad text example:

We've updated our menu, check it out! It's cold outside, but the restaurant "Elegia" is cozy, warm and delicious! The updated menu includes creamy porcini mushroom soup, goat cheese pasta and delicate blackberry cheesecake. We are waiting for you daily from 10.00 to 22.00 at the address: Zhukovsky street, 34. The new menu is already on the website: elegy.rf / winter menu /

What text will work for a New Year's advertisement for restaurants

Are you planning to hold New Year's corporate parties in a restaurant? Do you invite guests to celebrate the New Year in your establishment? The text of a New Year's advertisement for a restaurant should be informative. Keep in mind that customers will be looking for your offer among hundreds of others.

• State your offer clearly. Specify the cost of service per person. Briefly describe the holiday program.
• Place a link to the site, as well as a phone number or e-mail for prompt communication with the administrator. So that the guest can immediately book a table or rent a hall.

How to write text for a restaurant advertisement on the radio

What should be the text for advertising a restaurant on the radio? Simple and memorable. The commercial lasts 20-35 seconds, during which 4-5 sentences are spoken. During this time, a potential visitor to the cafe should understand what the advantage of your establishment is.

• Clear and short sentences
• Facts (your benefits)
• Numbers (discounts, promotions, prices)
• Information on how to find a restaurant or where to book a table: address, phone

Be sure to give the address of the cafe and the method of communication. If the phone is simple (333-43-43), it is better to indicate the number. If the numbers are hard to remember, say the website address.

Restaurant "Elegia" invites you to have a pleasant evening. For you: Italian, French and Russian cuisine, live music and show program. As well as free food delivery in Moscow. Zhukovsky, 34. Phone: 555-85-85.

Rules for writing text for advertising a restaurant

Conciseness and informational content are your main assistants in promoting a restaurant. The main thing is not to make the text too dry. Add your "trick", whether it's a healthy diet, food supplies from Europe, an original wine list or an unusual way of serving dishes.

Use our tips to write delicious text for a restaurant food ad. Tell guests about promotions and current offers, be interesting and you will succeed!

The new café is not just about menus, vendors and checkouts. A quick question: when the business is ready to go, what is missing? Answer: quality advertising. If you do not declare yourself, consider that you did not open a cafe at all.

Cafe advertising: questions of correct positioning

How to make cafe advertising effective? The first thing you need to decide is the target audience of the institution. Her age, hobbies and earnings. Advertising of the new cafe is focused on potential customers. If the business has been running for a long time, it is much easier to determine the direction of advertising.

Speak the same language with your visitors. For example, a creative advertisement for a cafe is not suitable for a conservative audience. And advertising for a children's cafe should be, first of all, focused on parents, and not on kids.

Is the portrait of a typical visitor drawn up? Then consider the cafe chips to attract customers.

Promotion of a cafe: what can interest guests

• Advertising set lunches in a cafe will attract employees of nearby offices
• Discounts on the menu at certain hours
• On Wednesdays (for example) a discount on all soups or a dessert as a gift
• Birthday gifts
• Special offers for large companies
• Hosting an event

The list can go on for a very long time. Proceed from your capabilities and the requests of visitors. Test, analyze. Gradually you will understand which chips work. See what competitors are offering. Learn from them and get better.

The most effective advertising for cafes: the Internet

Advertising cafes on the Internet is the most effective way to announce your business. There are too many cafes in Moscow for visitors to remember them all. Now most of the visitors are looking for a place where they can eat and sit with a company via the Internet.

Cafe advertising: website

Create a website with a simple interface. Don't overload it with information. It is important for users to find out the menu, the cost of dishes and possible promotions or discounts.

Entrust the development and content of the site to professionals. Be sure to set up contextual advertising, update content. If the cafe website is not included in the TOP 10 search engines, it will most likely not be noticed.

Cafe advertising in social networks

Many entrepreneurs promote their business through social media. Among the advantages are for the most part free cafe advertising and a large audience reach. But promoting a cafe through social networks is quite difficult. For the audience, the group of your cafe will only make sense if you hold various promotions and discounts. The standard reception is a discount or a free dessert for reposting a post.

Cafe in city information services and thematic resources

Be sure to place information about the cafe in the city electronic reference systems (2Gis, Yandex.Maps and others). Often visitors are looking for an institution located within walking distance. An interesting resource that allows users to find a cafe nearby is Local Hero.

It is important to promote the cafe on thematic resources. One of the largest is Foursquare. You can simply place ads or participate in ratings and reviews.

Cafe advertisement on the street

Often visitors just walk past the cafe. To prevent guests from passing by, you need to create an enticing advertisement. A banner is an unnecessary measure: expensive and inefficient. If you have recently opened a cafe, the name is still unknown to the public. The banner will not be an empty phrase only if you offer an extremely seductive promotion.

• Signboard. The sign itself and the shop window make the first impression on the passer-by.
• Pillar. He stands next to the entrance to the cafe. Place a tempting offer on it, promise a discount or indicate a couple of dishes from the menu at affordable prices.
• Leaflets. For cafe advertising, this measure will be effective if a guaranteed gift or discount is indicated on the flyer. For example, to the bearer of the leaflet coffee as a gift.

How to advertise a cafe through the media?

Advertising cafes in newspapers and magazines is almost useless. TV commercials are very expensive. Before launching them, calculate your ad budget and make sure your audience is watching TV.

Advertising cafes on the radio will work if you can offer some unique offer to radio listeners. A code word that gives a discount, for example. Choose a radio wave based on the preferences of the target audience. Advertising youth cafe on the radio Retro FM will be a failure.

Cafe advertisement: the battle for visitors has begun!

We repeat that in the conditions of fierce competition in Moscow, only good cuisine and high standards of service are indispensable. Cafe advertising means no less than an exquisite menu.

• Define your target audience: age, earnings, needs and hobbies
• Develop cafe features to attract customers
• Host events
• Actively promote the cafe on the Internet
• Use outdoor advertising and flyers
• Order advertising in the media, if it makes sense

Do not want to open a cafe from scratch and create a complex advertising campaign? A ready-made business will allow you to avoid unnecessary costs for promoting a cafe. You may prefer to buy a cafe from the owner. In this case, it will be much easier to advertise a cafe, since it is already familiar to the audience. When creating an advertising campaign, you can take into account the experience of the previous owner and the interests of the real audience.

Heat. On a misted glass of cold beer, drops of water flow directly onto your hand. A high head of foam rises with a pleasant hiss over a golden-amber drink, giving off the smell of natural hops and malt. In the beer restaurant "Munich" you will find varieties of dark beer with flavor notes of caramel and light beer with a slight bitterness of hops. Come and enjoy the taste of real beer according to old monastic recipes.

Winter. It's cold outside, and in the restaurant "Chekhov" you will find a hot steak from farm beef on the coals, ruddy potatoes with a golden crust and a rustic salad. The smell of tender, smoky juicy meat will go well with crispy potatoes.

Real homemade sausages from poultry, rabbit, pork will not leave anyone indifferent. From above they are covered with a thin fried crust, but inside they are juicy. Basil, coriander and marjoram will enhance the taste of hot, freshly roasted sausages, which go very well with dark Czech beer or dry red wine from the wine cellar.

Roe deer or hare skewers with Provence herbs convey a slightly grassy forest smell of natural meat. And the fish freshly caught from the aquarium, baked in the oven in its own juice, is beyond praise!

Restaurant Chekhov is made in the form of a traditional landowner's estate. Oak tables, hunting trophies on log walls, a Russian stove and live music perfectly convey the charm of the bright traditions of an old tavern. For a few hours you will feel like a nobleman. Call and book a table today - sometimes there are not enough empty seats.

Pizzeria Corleone prepares pizza in a wood-fired oven right in front of you. The juicy piping hot filling will gently sizzle on thin crispy dough, exuding the aroma of smoke from fruit trees. Having bitten off a piece, you feel the taste of fresh tomatoes and spices: basil, oregano, marjoram. And we have the longest strings from viscous cheese in the city. Come and see for yourself!

What to write on the website of cafes and restaurants?

Let me tell you a secret – the restaurant business is very competitive. One side. On the other hand, the demand is very high. And a huge plus: most establishments do not pay enough attention to marketing. Especially selling texts.

It gets to the point that many restaurants do not even have their own simple business card website. People look at prices and restaurant menus on third-party resources. Even if you start your website on a free template and fill it with information, you can significantly outperform your competitors and make your restaurant a shining star on the gastronomic map of the city.

But it just so happened that people go into the restaurant business, aimed at quick profits. They are too lazy to study marketing - they just think that you need to work hard and make money. Don't waste time on stupid things. And if you start applying the basic selling techniques of marketing and copywriting to the restaurant business, the profit will increase significantly.

How to attract visitors to cafes and restaurants

• Targeted advertising. A person drives into the search, for example, "cafe Novosibirsk" and gets to your page. You will have to pay for each click - but the average check will more than pay off all expenses.
• Advertising in social networks. One advertising post in the promoted group of the city - and you are provided with a hall of visitors.
• Establishment catalogs. Be sure to make sure that there is up-to-date information. And conduct a dialogue with commentators - people will see that the institution values ​​\u200b\u200bits reputation.
• Advertising in transport. People traveling home from work by public transport think about which cafe to go to relax after a hard day's work. Your ad will help them make the right choice.
• Distribution of leaflets. Leaflets are best distributed near the cafe.
• word of mouth. The most reliable promotion channel for those clients who fundamentally do not accept advertising.

Classic example: one American, the owner of a chain of restaurants, spent very little money on advertising. But there was no end to visitors. His marketing ploy was ingeniously simple. From time to time he hosted free banquets for barbers. Hairdressers then sincerely praised this restaurant to their customers. And every second person goes to the hairdressers.

An example of text for advertising cafes, restaurants and bars on the radio

The main thing is to invest in timing. For example, 20 seconds is approximately 250-300 characters of text. If you shove something that is not shove, there will be a machine-gun burst. In the radio commercial, you need to repeat the name of the institution 2-3 times, emotionally describe the menu in a few words, and add a call to action at the end.

Here is a nice example: a text for an advertisement for a cafe on the radio in an entertainment center, running time is 40 seconds:

Are you interested in the answer

What to eat for lunch?

Maintain your figure

And beautiful nature

There is nothing better

Than the cafe "Golden Key"

Hot dishes, salads, desserts,

There is a pizza to choose from - seize the moments,

And besides, each of you

You can celebrate your holiday with us

On the playground with the soul to frolic

Cinema 3D then find yourself

There are a lot of desires, a lot of ideas,

Attraction 5D is for you and friends,

And also you catch a happy moment,

Come to the "Golden Key" on the weekend with your family,

Cheer with us for football

With live broadcast you will not miss a goal!

Come to the cafe "Golden Key". We work daily from 8.00 to 22.00 in TRTo "Cosmos".

• Women who look after their figure
• Young mothers with children
• Groups of friends
• football lovers

There is a clear hint in the advertisement that the cafe is located in a shopping and entertainment complex and there are other entertainments besides food. That is, this cafe is ideal for celebrating a birthday, New Year, graduation, closing the session, playing your favorite football team, and just the end of the working week.

Another example: a text for an advertisement for a cafe on the radio in an entertainment center, running time 40 seconds:

Attention, attention, attention!

Cafe "Antalya" opened today

Only we have oriental cakes,

Shawarma with veal and potatoes,

For the first time in Sumy chicken hamburgers,

Our cafe is the most hospitable,

There is little time left before the holiday,

Try not to be late for it You start,

So don't waste time

Come join us for the opening!

March 8 at 16.00 a lot of prizes and drawings. Animators, competitions and valuable gifts. We look forward to seeing you near the Kyiv department store. Cafe "Antalya"!

This is a typical example of a coffee shop invitation text. A very well crafted call to action.

Keywords

Often people are looking for where to sit in search engines. In the search, queries such as “pizzeria Gagarin Avenue”, “Odessa restaurant”, “cafe in Orel menu and prices” are typed. That is, a person is mainly interested in the place, menu and price category. Highlight these points in the text on the restaurant website, and free customers from search engines will come to you. The selection of keywords on the example of clothing can be found in the article. Let me just say that I personally use Wordstat and the Bukvarix keyword database installed on my computer for this purpose.

Call to action

At the end of any advertising text necessarily should be a call to action. Tell them to come to you today, tomorrow, on your birthday or on New Year's Eve. Without a specific call to action, any restaurant ad copy becomes "almost ad copy." You don't want customers to "almost walk" into your bar, do you?

Order an article for advertising a cafe and a restaurant

Are you a restaurant owner or manager? You do not have time and experience to write beautiful selling texts? There is a solution - order an article for a restaurant, cafe or bar from me. I will select the best keywords that will quietly bring the article to the TOP, bring visitors and buyers. At the same time, the text will have an easy-to-read selling structure. Do not be shy - !

Cafes are usually associated with affordable prices and simple, understandable menu items. In the cafe you can eat lunch, drink a cup of tea at a business meeting or have a good time with friends. If you are thinking about cafe advertising, then the main leitmotif of cafe promotion should be the availability of the establishment for the majority of potential visitors. In this case, it is pointless to use expensive promotion channels, since they simply will not pay off the money spent.

Point decoration (including during the opening)

Facade

showcase

When decorating a window, there is a huge scope for creativity. You can leave it in its original form, where the cafe hall and the people in it will be visible from the street. You can also use showcases as a kind of counter, putting, for example, baskets of pastries and dishes with confectionery. In addition, you can design showcases in accordance with the season or upcoming holidays.

Outdoor advertising

Billboards

Billboards are quite a popular tool that can help to tell the story of your establishment. It is better to place billboards within walking distance (within 10 minutes) from your establishment. They should be stylish, bright and clearly express what you would like to say to potential visitors. Advertising can be fashionable and be a beautiful photograph of a cafe with a slogan and address. Also on the billboard you can display information about promotions or special offers.

Stretch marks

It is better to hang streamers over the road in front of a traffic light. Thus, the driver and passengers will have time to read what is written on the advertising medium. Also, the stretching can be placed on the opposite side of the street, thereby covering a larger number of potential visitors.

pillars

Pavement signs are usually installed in front of the entrance to the cafe or a little further on the sidewalk. The pillar should contain the name of the establishment, opening hours and information that can motivate a person to go to your cafe. For example, a lunch menu at a special price or a promotional offer.

Internal advertising

Price tags and pointers

Price tags and pointers are used to direct the guest's attention to the most relevant and attractive offers from your establishment. Pointers can be placed as in a showcase with products, for example, with confectionery. Also, signs can be in the form of hanging signs. It is important that they are made in accordance with the style of the cafe. Moreover, price tags and signs can become not only an effective advertising tool, but also an element of decor.

Table tents

Table awnings are a rectangular plexiglass structure. It is compact enough to fit in a small area - on a table or counter. Table tents usually contain a menu and various advertisements.

Internet advertising

Website

The simpler the cafe website, the better. No need to overload your potential guests with unnecessary information. It is better to fill several sections with relevant and understandable information. The site must have a menu, phone number and address of the institution with a map, the possibility of online booking a table, a slider with promotional offers. Also, please note that the usability of the site is no less important factor than the design.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Groups in social networks

Pages on social networks should duplicate information from the cafe website. Also, it is here that you can easily communicate with your guests and answer all their questions. The key characteristics of such communication should be courtesy and quick response to requests from group members or subscribers.

Sending emails

Email marketing can be another effective advertising tool. Today, there are many services that allow you to send mailings for free. The newsletter is appropriate when you have already formed a database of contacts from your guests, figured out their preferences and formed an offer that could interest them. You need to do the newsletter regularly, but not too often.

Printable advertisement

business cards

Business cards are one of the most budgetary advertising channels for your establishment. If you manage to negotiate with the owners of other nearby establishments (for example, barbershops, beauty salons), then it is better to place business cards near the cash register. In this case, the visitor will have time to get acquainted with your offer and hear a positive recommendation to visit the cafe.

Loyalty cards are another effective mechanism to attract visitors to your establishment. A progressive discount system can be not only a smart way to thank loyal visitors, but also ensure that your cafe is regularly filled. Discount cards are better to make numbered. Please note that in order to receive a card, you need not only to make a purchase for a certain amount, but also fill out a short questionnaire. This will be useful to you for further work with the guest database.

Ineffective Cafe Advertising

Advertising on TV and radio

Even if you own a cafe chain, advertising on TV and radio is a dubious undertaking. When using other promotion channels at the same time, it will be difficult to calculate how many visitors you actually acquired by placing on television or radio.

contextual advertising

This promotion channel is also ineffective for owners of small establishments. There are quite a lot of similar offers from your direct competitors, so it is better to bet on tools that allow you to establish the closest personal contact with your audience.

24.02.2019 admin 0 Comments

REAL CASE — marketing techniques on the example of the restaurant "Syrovarnya" Novosibirsk

Restaurant competition is fierce and you will need to give your all to succeed. I'll walk you through how to launch a new restaurant, bar or cafe and introduce you to restaurant marketing strategies that can help you grow your business from the ground up and catch the attention of your potential customers' rumbling stomachs.

Share positive information with the local press

If you look closely, the first information about the opening of a cheese factory in Novosibirsk appeared in April 2018, six months before the opening of the restaurant. At that time, there was neither a website for the restaurant, nor separate accounts in the social. networks. Several informational articles were ordered about the planned opening of a cheese factory under the brand name of the well-known entrepreneur Novikov. That is, information stuffing was made using the most visited portals in Novosibirsk - NGS.ru, nsknews.info , hksonline.ru and some others. The task was to excite the public and prepare the information space for a future event.

The costs of this "wave in the information field" were relatively small. About 100-150 thousand rubles. Each of these articles cost about 20-40 thousand rubles, but such a high cost is due to the prices for advertising in the news blocks of Novosibirsk portals. Below are the prices for placement of promotional materials on the most popular portal of Novosibirsk NGS.

For restaurant marketing, it is important to back up the mention in the news feed with positive advertising on your website and social media. In the case of the cheese factory and in the absence of a website and accounts, this task was completed by posting information on the main website of Novikov's company and the company's account, as well as on similar thematic resources. That is, videos were made about similar cheese factories in St. Petersburg and in Moscow.
Local fans of these establishments quickly reinforced this information with positive reviews and spread the word, and newcomers from Novosibirsk were “invited” to visit the same establishment in person when the restaurant opened.

For the promotion of a restaurant, cafe or bar is important information noise

The internet has a lot of power in the restaurant industry and good support for positive reviews is like a flock of chickens laying golden eggs. Reviews can do wonders for the restaurant business. The most important thing to understand is that people can and will be looking for check information even if you haven't created an account yet and you don't have a website. And the restaurant itself does not exist yet. This means adding as many details and details of the future establishment as possible, such as:

Try to add as many details and details as your imagination allows.

Working with comments and reviews

Another important thing to keep in mind when it comes to reviews is how you handle feedback. It's a good idea to thank commenters for their feedback, positive or negative. If you receive negative feedback, always respond in a polite, professional manner. But in a nutshell - it is always necessary to play the role of a benevolent host.

If you respond to a negative review publicly, thank the reviewer for the review, apologize for the incident or misinformation, and promise to improve it in the future. Here it is important to convince customers that the owner of the restaurant values ​​their opinion and is working hard to improve. Consider hiring professionals such as photographers and bloggers to take some top notch photos or video reviews.

Promotion of a cafe, restaurant, bar - the second stage

After creating informational noise, one of the decisive stages of restaurant promotion begins. This is the opening of a restaurant or cafe .. Here it is important not to spare money on advertising. To do this, 1-2 months before the opening, it is necessary to develop a set of measures. Which should work at the time of opening. These are again the local most popular portals. Here, based on the budget, it is necessary to plan the main costs. For a cheese factory in Novosibirsk, it was about 2 million rubles . A colossal amount. But based on the total project costs of about 50-60 million, this is only 2-3 percent of the total budget for the launch of the restaurant. Again, the main information stuffing should be carried out a few days before the opening of the restaurant and in the first few days after the opening of the restaurant, while there is an influx of visitors. Sites are again selected on the main city portals.

The opening of the Cheese Factory restaurant was scheduled for September 27, and it was during this period that about 30 information materials were published on all news and thematic resources of Novosibirsk.

If you look at the statistics of requests for Novosibirsk, you can determine that this information boom worked and worked 100%. The number of "interested" customers has increased many times over.

As you can see, the peak of activity falls on the beginning of October, when the information boom began to decline. At this time, publications appeared not only on portals, but also videos on video hosters.

At the same time, several restaurant groups were opened on INSTAGRAM.

If you have ever interacted on INSTAGRAM, you will understand that food is one of the burning topics for users. Perhaps this is currently the most effective method of promoting your cafe or bar. Quality photos and visual content are in high demand online. And having amazing looking photos on your social media site is a great bait to attract the hungry eyes of your potential customers. Consider hiring professional photographers and bloggers to take some top notch photos or videos to increase your customer loyalty.

Geo-targeted advertising is the main principle of restaurant promotion

For most restaurants, a local business name is the highest return on online marketing. People are looking for delicious food close to home and invest in geo-targeted advertising.
Geo-targeted ads help you save money by ensuring that only users in certain cities or within a certain radius see your ad information messages (excluding irrelevant clicks that can cost you a lot of ad spend). Many advertising services on the Internet, from Google Ads (formerly known as Google AdWords) to Yandex Direct, have options for geotargeted ads (at no additional charge).

Be sure to take advantage of these handy targeting features to get effective ads for your potential customers.

The third stage of the promotion of a cafe or restaurant

Once you've introduced and got customers interested in the company, and the initial buzz has subsided, introduce the customer to your best dishes and the economics of the restaurant. For example, you can try photographing people, photographing food, interviewing restaurant executives, and even competitors that you think your potential fans will like.

For any bar, restaurant or cafe, this is the most difficult period, the period of survival. Here it is necessary to ensure the profitability of the institution. And if usually the initial stages almost always look successful, then the subsequent ones can lead the company to collapse.

What about our example, cheese factories in Novosibirsk? If in September 2018 there was almost 100% occupancy of the halls, then in February 2019 the occupancy dropped sharply, and fell by more than 3 times. Look, the undeniable statistics on thematic queries:

That is, at the peak there were about 250 requests for the phrase "Lenin's cheese factory", then in January there were only 80 requests, that is, the popularity of the restaurant fell by more than 3 times. And empty halls for a cheese factory are no longer a rarity.

If you roughly calculate in terms of money, then if at the opening the revenue in the restaurant was in the range from 600 thousand to 1 million rubles a day, then in January 2019 it decreased to 100 thousand or less on weekdays. That is, the institution will pay off, at best, only after 18-20 months, and then, if the popularity of the institution has not yet decreased. And problems in our example have already appeared. If you look at the local Novosibirsk job portal, you can immediately see 3 new vacancies from the Novikov Cheese Factory:

As you can see, there are vacancies for cooks and a shift manager. They appeared recently at the end of February 2019. That is, qualified personnel began to leave the restaurant. In our time, it is difficult with work, this happens only if there are any problems with wages. And the proposed salary levels for chefs, even for the region, are not very high for restaurants. At the current stage of the survival of the restaurant "Syrovarnya" in Novosibirsk, expensive contextual advertising from YANDEX DIRECT is actively used.

I summarize - the main methods and techniques for promoting a bar, cafe or restaurant or what to do:

1. Hire a professional photographer to create beautiful photos that foodies will love.
2. Create a customer loyalty program using applications such as YANDEX and Google. Set up and maintain search engine profiles for your restaurant. Respond to negative reviews carefully and politely.
3. Create geo-targeted restaurant ads using online platforms such as AdWords, Yandex Direct, Facebook, and Twitter.
4. Use Instagram to promote the best visual content for your restaurant or bar
   
5. Send random email to local customers.
6. Promote and cultivate user-generated content on your restaurant account website. For example, create a photo or video contest
7. Showcase your "happy" service staff to humanize your business.
8. Monitor your restaurant presence on social media. Tools such as YouTube, VK, Instagram help the loyalty of your customers.
   
9. Share any positive information about your cafe or restaurant with the press.
10. Set up Google and Yandex alerts for your restaurant to keep track of who and what is saying about you on the Internet.
11. Create a blog for your restaurant. Share successes, weekdays, funny stories, etc.
12. Reach out to bloggers who want to visit your restaurant.
13. Check your restaurant details such as phone number, address and opening hours
14. It's important to understand who your restaurant's target customer is and use that to design your online branding.
15. Send regular tweets and posts. You can even schedule them ahead of time.
16. Make sure your online menu is clear and functional.
17. Use online delivery services so that a hungry customer can always try your delicacies
18. Set up online seat or table reservation tools
19. Use mobile ads in AdWords, as loyal customers often search on mobile devices.
20. Use ingredients from local suppliers and farms. Customers love restaurants that are part of their community and trust locally produced products more.
    

This list summarizes the marketing and advertising ideas for promoting a restaurant, bar or cafe. I hope you can use these tips for successful promotion!