Decorating a tea shop. Tea shop business plan with calculations

Some start the morning with a cup of coffee, while others consider tea to be an invigorating drink (we are not talking about cheap packaged tea, but about high-quality, certified according to all the rules).

The constant growth of the army of lovers of this ancient drink creates a favorable environment for the development of entrepreneurial activity. A well-written business plan allows you to avoid many sharp corners.

Market and competitor analysis

This section is a mandatory part of this document. Analysis of the market situation not only attracts the attention of a potential investor, but also allows you to understand many complex situations.

It is worth paying special attention to the premises in which the store will be located in the future.

A well-organized advertising campaign can significantly increase the number of customers. The secret of business success lies in the fact that advertising should not contain information about a particular type of tea, but about a specific elite tea shop. Based on this, the consumer has an opinion that each presented variety has a unique taste and unsurpassed aroma.

An analysis of the main competitors is necessary in order to:

• develop a marketing strategy for the most effective product positioning;
• predict sales plan;
• determine the optimal assortment and develop a product policy;
• set the right prices for products;
• develop a product: select the properties and key characteristics of the product;
• consider a promotion strategy.

You can learn detailed instructions for developing a document from the following video:

Format Options

This area involves the start of activities in accordance with one of the following formats:

• Stand-alone shop with a rich assortment. Most buyers tend to buy an expensive elite variety only so that they can proudly offer it to guests. Starting in accordance with this option is the most difficult. The area of ​​the room should be chosen based on the number of equipment, assortment, showcases. In the store you can sell not only tea, but also related products. Alternatively, you can even put a few tables and organize a small cafe.
• tea shop. The main distinguishing feature of this format is the predominance of loose tea. At a price, it is somewhat more expensive than usual, which becomes invisible against the background of a wider range and unique taste. The size of capital investments increases in proportion to the increase in the cost of production. Renting is no less important.
• tea department. Novice businessmen prefer this option, since it does not need to look for a large room, the main thing is that the place is crowded and highly passable. The cost is much lower than if you planned to open your own store. In the future, you can open several more departments in other parts of the city and organize a small network of your own.

Production plan

The optimal value of the area of ​​the future point - 30 sq. m., and the best location is the first line of a busy quarter. The city center is a great option, but very expensive. It is also not recommended to open in a residential area, since, apart from cheapness, there are no more positive aspects here.

It is best if the store is located in the area where people who consider themselves to be middle class live and work, as well as where the highest concentration of "office plankton" is observed. It is better to delete the working microdistrict and the industrial zone from the list, since the primary goal of the entrepreneur is to earn money, and not to introduce the culture of tea consumption to the masses.

The rent varies between 1000-3000 rubles. for 1 sq. m., that is, the monthly rent will be about 30-90 thousand rubles.

The success of the store lies in good design, quality equipment and well-trained staff. Thus, corporate identity, employee uniforms, signage, furniture, office equipment and even packaging bags are recommended to be kept in one design solution.

After the nature of the future point, its style and scale has been determined, you can begin to purchase the necessary equipment. This business requires shelving and shelves, cabinets, containers, shovels, coasters, scales and a cash register.

If the store has found a place for a tasting area, then you should take care of tables and chairs or a bar counter. If a businessman plans to delight visitors with a freshly prepared fragrant drink, then you need to purchase a teapot, cups and spoons.

Financial plan

To open such a business, you will need to spend about 750,000 rubles during the first year, including:

• passing the state registration procedure - 10,000 rubles;
• monthly rental payment - 30,000 rubles;
• decoration of the premises - 25,000 rubles;
• purchase of equipment and all necessary accessories - 50,000 rubles;
• salary - 15,000 rubles. - at the beginning of the activity it is not recommended to hire a seller, it is better to work a little on your own;
• purchase of tea - 80,000 rubles. - for the first 2 months of work is enough;
• utility bills - 5,000 rubles. monthly.

organizational plan

Before the flurry of opening a store begins, you should figure out what documents you need to prepare, who should certify them and how much you need to pay for it.

After the official registration is completed, you can start purchasing an assortment that can satisfy any consumer needs. Large and medium-sized outlets should have both expensive and quite budget varieties.

In addition to tea, you should purchase several fruit and herbal mixtures, blends, flower drinks and various coffees. Do not disregard sweets, but not those that can be found on the counter of any store, but some original ones.

The business plan must contain a clause regarding optimal number and qualification of employees. Of course, in a tiny shop you can cope on your own, but with a changer it will be much more convenient. Moreover, someone has to negotiate with suppliers, deal with documents, monitor the health of equipment and replenish the assortment.

A recruiting agency can help with finding a suitable candidate, but no one has canceled a personal conversation with the applicant. At the same time, a neat appearance, competent speech and the ability to win over a buyer deserve attention. If you plan to hold tastings, then you need to find out from the applicant in advance whether he knows how to brew tea correctly and whether he is familiar with the traditions related to tea drinking.

Business continuity is impossible without reliable product supplier. Direct communication with the manufacturer is only available for a large enterprise or network. And the owner of a modest store is unlikely to be able to buy a large batch, and its implementation is far from fast.

Therefore, it is better to find a regional representative who sells tea in bulk by weight.

Marketing plan

The most proven marketing methods in this area include free tastings, gifts, small souvenirs, promotions and charity events. The client must be sure that the bonuses he has earned will not go anywhere, so he will have to spend a little money on accumulative discount cards.

In addition, you can advertise on your own website, in social network groups, on television or in the media. Business allows you to experiment with marketing, for example, the buyer will definitely appreciate if, along with the purchase, he will be given a small booklet telling about a particular type of tea, or a colorful bookmark with interesting facts about tea traditions.

Launch Schedule

The main stages of opening include the following points:

No. p / p	Stage name	Implementation period
1	Drawing up a business plan	September 2016
2	Official registration with the tax service	October 2016
3	Renting or buying a suitable retail space	October 2016
4	Purchase of equipment and furniture (if necessary)	November 2016
5	Search for a suitable regional representative and conclusion of an agreement with him for the supply of tea and accessories	November 2016
6	Start of activity	December 2016

Risk Analysis

For this activity, as for any other, the following are characteristic:

• Commercial risks. For example, the level of demand for a product may decrease, the purchase price may change, or the value of the saturation of the competitive environment may increase.
• intracompany risks - unprofessionalism of superiors and employees, transfer of valuable commercial information to competitors, etc.

They are inherent in any business, so you should not be afraid of them, you just need to insure yourself with preventive measures that can prevent them or even prevent them.

Perhaps the most important thing is to approach the matter wisely. Tea has always been considered an exquisite drink that has not lost its relevance over the centuries. The variety of flavors and varieties of tea only increases interest in it. In many countries of the world, tea drinking has become a tradition, and brewing a drink has become a whole ritual.

Not surprisingly, teahouses are very popular. But legitimate questions arise. How to organize a tea business so that it is not unprofitable? What do you need to start your business with? How to write the right business plan? What nuances should you pay attention to when opening a teahouse from scratch?

Individual features of tea business

The business associated with the tea business is original and aimed at a certain circle of people who love and understand fine varieties of tea. After all, the cost of many elite varieties of tea is high, so whether your teahouse will flourish depends on the number of customers who can pay for good tea.

What you should focus on when opening a tea room:

• A tea shop will be popular only if the offered goods are of high quality. There are so many fakes on the market.
• High level of customer service with an individual approach to each. This primarily includes an explanation of the taste of each variety and advice on choosing the right one.
• Properly selected staff is half the battle. Therefore, each of the hired distributors must understand the entire range of goods, know the advantages of each variety and be able to correctly convey information to the client.
• Promotions and other marketing activities should be carried out regularly to draw attention to the teahouse. Expand your circle of customers by attracting new ones with the help of good advertising.

Is it profitable to open a tea shop? You can answer this question only after a thorough study of the market. For example, it is better to organize such an enterprise in large cities, and not in small towns, where there are hardly any connoisseurs of rare tea, much less able to pay for it.

Having decided to organize a tea house from scratch, every businessman must decide on the format of the future business. There are several options for organizing a tea shop, and each requires certain conditions.

• The largest in terms of organization is a shop with a separate tea tasting area. The advantage of this approach is the ability for the client to immediately evaluate the taste characteristics of one or more varieties of tea. Such a store in the future can expand to a tea cafe and increase profits. The other side of this tea house option: it will require a large investment:
  • room decor;
  • a wide range of products and related products for making tea, such as teapots, cups, etc.
• Opening an ordinary tea shop without the opportunity to taste tea will require lower costs, but it can be located in the city center by renting a small room. And permits will require much less. There is also no need to purchase specific equipment. The cost of repairs and staff salaries will be reduced.
• The most low-cost will be the opening of an ordinary tea stall, for example, in a shopping center. This type of business will help those entrepreneurs who want to evaluate the profitability of the tea industry, find out if tea is popular and which varieties of tea are in greater demand. After work, the entrepreneur will be able to evaluate the profitability and in the future open a tea shop with less losses.

To determine the choice of a suitable business solution, it is worth assessing the possible risks, existing competition and the narrowness of the demand in the city where you plan to open a tea shop from scratch.

We draw up a business plan

Before drawing up a business plan, it is necessary to carefully analyze all the components of the tea industry that will directly or indirectly affect the development of the tea industry.

1. Acquaintance with the specifics of the tea trade.
2. Organizational issues: on rent, repair, collection of documentary components, such as the necessary permits.
3. Study of marketing in the tea industry.

In the course of studying the market for a guide for future entrepreneurs, there are a few basic questions, the answers to which will help the proper organization of the business.

• What is the popularity of tea products in the city where it is planned to open a tea shop.
• Are there competitors in this area, studying their strengths and weaknesses.
• Which tea varieties are in great demand among buyers.
• The financial component of the consumer audience. It depends on which varieties of tea it is more profitable to pay attention to. For example, if the main buyer is the middle class, then it makes no sense to buy expensive teas in large quantities.

The main points of the business plan

Having studied the preliminary data, the entrepreneur can decide on the format of the future tea house, the price offer, and the choice of future tea suppliers. And to answer the main question: what does it take to open a tea shop? Here are the main points of a business plan:

1. Describe in detail what assortment is planned for sale, who is the selected supplier of the goods and what are the exact delivery dates for each type of tea.
2. All planned advertising manipulations and marketing solutions with the level of effectiveness of each channel of the communication sphere. And also the cost of them.
3. Calculation of possible costs for the search for premises, the cost of rent and repair work. Assessment of the suitability of such premises for the opening of a tea shop.
4. Tea shop schedule.
5. List of necessary equipment, furniture and lighting.
6. A detailed plan for spending, investing and finding financial security options.
7. Plan for future sales in a positive analysis.
8. Financial calculations of the effectiveness of the future project.
9. Assumed risks and options for managing consequences.
10. A step-by-step plan for organizing and opening a teahouse from scratch. Designation of control points in control intervals.

Now let's look at the step-by-step instructions for opening a tea room.

Registering a tea house

Registering a teahouse will take time. Much depends on the direction of your business. First of all, an enterprise is registered with the tax authority as an individual entrepreneur or LLC if you plan to search for partners or expand your network. Study the available tax system in your area so that there is no friction in the future.

The above documents will require:

• Lease agreement or ownership of the tea room.
• Sanitary Service Permit.
• Conclusion on fire safety.
• Local administrative permission to trade.
• Sanitary books for all employees of the teahouse.
• Contracts for waste removal and disinfection works.
• Conclusion on the correct operation of the scales, CCA certificate and other documents.

Suppliers must require quality certificates for tea products.

Nuances when choosing a room

A large percentage of the success of a future teahouse depends on the location. The place is important precisely because of the atmosphere, it is desirable to place it in the park part of the city, where a person can take a break from the hustle and bustle.

Saving on rent will not give positive results, but opening a teahouse in the city center does not always guarantee a positive result. Ideal average value for money. Focus on the audience that is located near the teahouse.

The future tea room must meet certain standards:

• well ventilated;
• the area should be at least 30 m 2, a lot depends on the layout and design;
• without problems with communal and sanitary services;
• good street lighting on the adjacent tea street;
• an easy way to find sellers in the area;
• location of sleeping and business districts.

It is also necessary to assess the social status of potential clients and find out if there is a bus stop or metro station nearby.

Carefully study the advantages of the rented premises: the presence of a storage room, a separate bathroom, water supply. Estimate what repairs will be required, only then conclude a contract.

Suppliers

No business can be organized without the right approach to business. Therefore, first of all, you should take care of finding suitable suppliers of goods. Do not forget that tea is a specific product and mostly imported. So before proceeding with the paperwork, you should study the supplier market.

The problem lies in the variable cost of goods and the high dependence on currency fluctuations. Ideally, it is better to select suppliers without intermediaries abroad, but the practical side shows the impossibility of implementing this option. Because for business you need to purchase expensive varieties of tea like:

• indian,
• Ceylonese
• Japanese.

The purchase is profitable only in large quantities, and when opening a new business, there is no need to bear such costs. The search for foreign suppliers can only be considered when you have a whole network of tea houses.

Consequently, it will be necessary to look for suitable suppliers among domestic firms. When making a choice, it is necessary to find the optimal conditions for partnership:

1. A wide range of teas, including elite varieties.
2. specific delivery times.
3. Favorable price for the goods.
4. Possibility to postpone payment for the received goods due to unforeseen circumstances.

Not every wholesale base is suitable for the supply of tea, especially if you are aiming for the quality of the goods. Many wholesalers offer franchises at the best price, this will allow even a beginner to start a business without strong risks. The entrepreneur will be able to gain experience and learn a lot about the product, having determined for himself the right assortment for future orders.

Typically, the price of a franchise ranges from 300 to 400 thousand, this is with a total business investment of 1.5 million rubles.

What equipment is needed for a tea room?

To open a teahouse you will need:

• electronic balance;
• shelves, showcases, counter;
• cash register;
• trays for tea, scoops to collect it;
• lighting devices to visually ennoble the room and highlight certain types of tea;
• outdoor sign;
• advertising;
• tea jars;
• vendor uniforms;
• packaging bags, preferably paper, so that the tea does not lose its taste. Can with brand logo for additional promotion,

If you are planning a tasting, then you need to equip the kitchen, as well as purchase special sets for brewing tea.

Selection of tea assortment

At the initial stage of opening a teahouse, you should opt for a hundred of the most popular varieties of tea. You should not immediately buy exotic species, perhaps there will be no demand for them, and the goods will be stale. Gradually, you yourself will be able to evaluate in practice what sells better, what does not. Perhaps there will be a demand for other varieties.

Types of tea costing from 200-400 rubles per 100 grams are considered to be popular, they should make up the majority of all stocks. Expensive varieties, the price of which is from 2500 rubles, should be purchased carefully and in small quantities.

Teas are classified by type:

• white;
• black;
• green;
• red;
• yellow;
• medical;
• flavored.

Financial costs of opening a teahouse

How much does it cost to open a tea shop from scratch? To do this, it is worth analyzing possible business options and considering the cost of organizing a tea shop.

1. Opening a teahouse with a tasting room will cost an entrepreneur from 1.5-1.8 million rubles. Much depends on the chosen design and repair costs.
2. An ordinary tea shop without tasting services will cost about 800 thousand. For this option, a room area of ​​​​20 m 2 is sufficient.
3. Opening a tea stall will help save even more on renting a room: only about 10 m 2 will be required. And at a cost, a tea stall will cost 300 thousand rubles.

The increase in costs depends on the accompanying factors, so the option of additional costs should be considered. So, when planning, add 10-15% of the total amount to the estimated figure.

Is there a person who would do without tea these days? Probably not. Tea consumption in Russia is very common. Breakfasts, lunches and dinners, business and friendly communication are almost always accompanied by a cup of tea. In shops you can buy almost any kind of tea, from inexpensive to elite.

As we can see, opening a teahouse can be a very profitable business, since there will always be a demand for tea.

How to open your own tea shop?

The effectiveness of the implementation of this idea is characterized by the level of profitability, which will directly depend on the thoughtfulness of the idea. It is necessary to pay attention to the choice of premises, the quality of service personnel, delivery issues and the range of goods.

Room for tea

The main selection criterion is the "patency" of the place. Visiting a tearoom is most often impulsive. A person passes by, sees an attractive sign, notes the cozy atmosphere of the establishment, and becomes a regular customer of the teahouse, unless, of course, the service and assortment suit him.

There are two options for a tea room:

one. " Cafe in Cafe". The ideal option would be to rent a room in a large supermarket - at the food court. The room can be small, for example 30 square meters. In the main room there should be a place for an additional one, with an area of ​​​​5-10 square meters, which will serve as a pantry. Store tea in a warm, dry and dark place that is well ventilated.

2. Specialized cafe - tea. If the influx of potential customers is provided by default when using the first option, in the option with a separate cafe, its location will be the most important. Given the specifics of sales, it is better to locate a tea house in the city center, where there is a large flow of business activity and many offices. Where people often hold meetings and business negotiations.

Requirements for premises are standard. A special role is given to design solutions. The room should be cozy and aimed at a personal approach to each visitor.

Service staff at the teahouse

When working with staff, consider the following:

Supplies and assortment of tea

There may be several options for finding a suitable supplier. This can be done directly in China or India, or at large tea exhibitions. The market of wholesale suppliers is widely developed in Russia. Purchasing in the domestic market is more profitable, although you will have to check the quality of tea yourself.

A small teahouse can provide up to 20 varieties of tea. This number covers the entire list of the most popular and popular types.

In addition to the sale of tea, the sale of confectionery products, various accessories for tea drinking will significantly increase profits: clay teapots, sets made in different national styles, original strainers and much more. Weight tea for those who wish should be beautifully packaged, so that the purchase is pleasant to hold in your hands. These can be original small packets containing information about this variety.

• Project Description
• Description of products and services
• marketing plan
• Room selection
• Financial plan
• How much can you earn from a tea shop

I'm sitting, drinking tea - and you come in, drink tea

Project Description

The aim of the project is to open a cafe-tea shop in the city of N. Based on the results of marketing research, a shortage of such establishments in our city was revealed.

The teahouse to be opened will have a unique theme and style based on Indian tea traditions. Similar projects are not open in the city, which to some extent speaks of a free market niche.

Introductory information:

• City population: 700 thousand people;

• Location of the tea room: 1st floor of the shopping center (office building area);

• Room area: 105 m2;

• Type of ownership: rent, rent - 1100 rubles/m2 (115,500 rubles per month);

• Tea room capacity: 45 seats;

• Working hours: from 09:00 to 19:00;

• Number of jobs: 10 people;

• Sources of financing: own funds - 710 thousand rubles, borrowed funds (bank loan) - 1000 thousand rubles;

• Total cost of the project: 1710 thousand rubles.
  

Indicators of economic efficiency of the project implementation:

• Net profit for the year = 1,108,400 rubles;

• Bar profitability = 20.6%;

• Payback of the project = 18 months.
  

What taxation system to choose for a tea

The organizational and legal form of our enterprise will be a limited liability company. The directors of the organization will be Ivanov Ivan Ivanovich, he is also the founder of the Company. Short name of the company: LLC "Country of Tea".

As a taxation system, it is planned to use a simplified taxation system, 15% of the tea profit. This is the most profitable tax option. The application of the simplified tax system will save the organization from paying income tax, VAT and property tax.

The schedule of the tea house is planned to be made daily, from 09:00 to 19:00.

At the moment, practical activities have begun to implement the project:

A limited liability company was registered with the local tax office in May 2019;

A preliminary lease agreement for a 105 m2 premises located in a two-story shopping center was concluded;

A search was made for suppliers of Indian tea, trade equipment, and a design project for a cafe-tea house was prepared.

Description of products and services

The concept of our institution will include the sale of Indian tea of ​​ordinary and elite varieties.

These are such popular varieties of Indian tea as:

• Assamese

• Darjeeling

• Duar

• Nilgiri tea

• Nuwara Eliya
  

Appropriate tea suppliers, both in the region and beyond, will be selected to create a good assortment. Possible options for cooperation with suppliers from India (directly).

The average cost for one teapot with a volume of 0.5 liters will be about 70 rubles. For expensive and rare tea, the price can reach up to 300 rubles per 0.5 liter. The teapots themselves will be decorated in the appropriate style, with bright Indian design elements and paintings. All tea, which is presented in the restaurant's menu, can be purchased "to take away".

Delicious snacks will be offered for tea: different varieties of honey, pastries, nuts, dried fruits and oriental sweets. In addition to tea, visitors will be offered business lunches, hot and cold dishes, salads, coffee, ice cream and desserts.

Waiters and attendants are planned to be dressed in very bright colorful sari capes for women and bright silk shirts for men. Pleasant music in oriental style will play in the room, the room will be filled with a delicate and fragrant smell of tea. It is planned to decorate the walls of the institution with legends about tea, and lay out the rules of tea drinking on the tables.

It is also planned to use elements of Indian culture in the design of the tea house, such as photographs of this country, bronze and bone figurines of elephants, vases, paws and others. Finding such products is not difficult.

marketing plan

A cafe-tea house is planned to be located in the area of ​​office and shopping centers. The main customers will be people aged 25 to 50 years. In general, such institutions are visited by people of all ages. As a rule, these are office workers, business leaders, as well as visitors to shopping centers. It is assumed that the tea house will be visited by people with an average monthly income of 15,000 rubles.

As for competition, direct competitors, that is, other tea houses, are not open in this area. However, there are many other catering enterprises that are serious competitors in the fight for the consumer. These are all neighboring bars, restaurants, cafes, food courts, fast food outlets, eateries, clubs and other catering outlets. The main competitive advantages of our tea house will be: delicious cuisine, high service, stylish design and unique aroma of tea.

How much can you earn from a tea shop

The average traffic of the shopping center, which is planned to accommodate a cafe-tea house, is 5,000 people per day. With the most pessimistic forecasts, at least 1 person out of 100 (that is, 1% of the total flow of visitors) will visit our tearoom. And this is about 50 potential visitors per day. Plus, we can count on regular customers, those same office workers, executives, managers, etc., which is about 45 more people a day.

Even with a minimum average check of 200 rubles per person (in fact, it can be much more), the daily revenue of the tea house will be about 19 thousand rubles, respectively, per month - 570 thousand rubles, per year - 6,840 thousand rubles.

Room selection

The premises in which it is planned to place a cafe-tea house will meet all the requirements of the SES and fire safety requirements. The interior design will be done in light colors and will include many wooden elements.

What equipment to choose for a tea room

When purchasing equipment, special attention will be paid to the purchase of dishes, all kinds of saucers, teapots and cups - they will be as close as possible to the style of the institution and harmoniously fit into the design of the room. The main equipment of the teahouse will also include: stoves, mixers, refrigeration equipment, a dishwasher, cutting tables for preparing all kinds of dishes, as well as kitchen utensils (ladles, spatulas, etc.). In total, the purchase of equipment will require about 200 thousand rubles.

In total, the payment fund will amount to 160 thousand rubles per month, and 1,920 thousand rubles per year.

The services of an accountant and a cleaner are planned to be taken on an outsourcing basis. Estimated costs for these services will amount to 12 thousand rubles per month.

Financial plan

The fixed costs of the teahouse, according to the business plan, will amount to 355.5 thousand rubles per month or 4,266 thousand rubles per year.

The main fixed costs of the teahouse are the costs associated with the payment of wages to employees, and this is 45% of the total annual costs of the establishment. In second place are the costs of renting premises - 32% of the total annual costs. The third largest expenses are the payment of insurance contributions for employees to off-budget funds - 14% of the total annual expenses of the teahouse.

The list of all costs, as well as the calculation of gross and net profits is presented in the table - the forecast of income and expenses of the cafe-tea:

How much can you earn from a tea shop

Net profit at the end of the year will amount to 1,108,400 rubles. The profitability of the institution with such indicators will be 20.6%, which is a good indicator for such a business. The project pays off in 18 months of the institution's operation.

Tea shop opening step by step

The general plan for organizing this area of ​​​​commercial activity includes the following steps:

After completing these works, the main task of the tea house management is to control the implementation of the business plan, as well as to find all available ways to reduce the costs of the institution and increase its profitability.

Which OKVED to indicate when registering a business for the provision of tea services

In the application for registration of an LLC, it is necessary to indicate the code of the activity of the cafe-tea. In this case, this is OKVED 55.30 (activities of restaurants and cafes).

What documents are needed to open a tea shop

The list of papers that are necessary for this line of business includes:

• Documents on registration of LLC (in the Federal Tax Service, Pension Fund, Rosstat and extra-budgetary funds).
• Lease agreement for cafe premises.
• Staff contracts.
• Certificates and invoices for tea, coffee and purchased food products.
• Contracts with suppliers and other contractors of the company.

When concluding contracts with future employees, it is imperative to resolve the issue of sanitary books (for kitchen and salesroom staff).

Do I need permission to open a tea shop?

In accordance with the legislation of the Russian Federation, this line of business (cafe-tea services) does not belong to the category of licensed ones and does not require special permits.

Specialized tea shops are in fairly stable demand. Original boxes and bright packaging attract casual buyers, forcing them to make unplanned purchases. In our country, about 85% of the population drink tea daily, so the demand for such a product remains stable in any economic environment. In this article, we will tell you in detail how to start a tea business from scratch in Russia.

Features of the tea business

Everything related to demanded goods and services, including tea. But do not forget that the trade in such products is a rather specific occupation. Domestic consumers are accustomed to cheap low-quality goods with various flavors. Many people consider raspberry or lemon flavored tea bags to be the height of perfection. It is unlikely that they will buy real tea with a pleasant taste, which costs several times more. Based on this, we can conclude that marketing in the tea business is a very important aspect that requires special attention. Nowadays it is difficult to find people who are competent in this field, so you must hire real specialists who can convey to consumers all the benefits of quality tea.

Before you open a tea business from scratch, you need to understand all the features and nuances of this line of business. Tea is always in demand as it is hard to find a person who does not love this delicious aromatic hot drink. In order to open a tea shop business, certain investments will be required, but they will pay off in the shortest possible time. For your business to be successful, you need to set a clear goal and gradually move towards it.

If you don't know anything about this industry, start with a franchise. Thanks to this, you can get the necessary knowledge and help from specialists at the initial, most difficult stage. After you understand all the processes, you can open another outlet, but on your own, without using well-known brands.

Advantages and disadvantages

have their strengths and weaknesses. This also applies to the tea trade.

Pros:

• Not a very large start-up capital. You do not have to buy expensive equipment, rent a huge room and purchase a large consignment of goods;
• Tea is not a perishable product, so it does not require special storage conditions. You don't have to worry about selling the item quickly because it might go bad;
• Demand for such products is not subject to seasonal fluctuations;
• Along with tea, you can sell various related products;
• A specialized tea shop as a business is an elegant and rather prestigious line of business. Trade in tea brings pleasure not only to sellers, but also to buyers. No one will remain indifferent to the aromas hovering in the tea shop.

Minuses:

• High level of competition.

This question cannot be answered unambiguously. Experts recommend choosing an area related to essential goods. They rate the tea trade as a highly profitable business, so you can't go wrong if you start working in this direction.

Business plan

Sample business plan for a tea shop:

• Summary. In this paragraph, it is necessary to describe the purpose of the project, the approximate amount of initial investment and key financial indicators of the project;
• A short description of the industry and the company;
• Product description. What is included in the assortment of the outlet;
• Sales and marketing. Development of a marketing strategy;
• Production plan. Equipment and personnel;
• Organizational plan. Distribution of duties;
• Financial plan. Costs and profits;
• Evaluation of the effectiveness of the project;
• Risks and guarantees.

Location

Before you open a tea business from scratch, you need to find a suitable premises for a retail outlet. Be sure to check that there are no competitor stores nearby. The lease agreement must be signed for at least 1 year, at least 6 months. For a small room located in a passable place, you will have to pay about 20 thousand rubles a month.

1. Shop with its own tasting room. The main advantage of this trading format is that the buyer can choose the appropriate option during the tea ceremony. This approach opens up broad prospects for business development. But in order to equip a tasting room, you need to rent a spacious room, and this is too expensive for a novice entrepreneur. Such an outlet should be located on one of the central streets with high traffic;
2. A small tea shop, the area of ​​​​which does not exceed 10-15 square meters. meters. It is better to rent a room for a cozy boutique in a residential area or in the center. This option is suitable for entrepreneurs who are limited in financial resources;
3. An island or a small department in a shopping center. Such an outlet can be opened with minimal investment.

Arrangement of the premises

As a rule, they are associated with essential goods, which include tea. To attract the attention of consumers to your product, you need to design your outlet in an original way. Even if you rent a room that has recently been renovated, you will have to redo it in your own way. It is important to remember that tea is one of the products that are bought impulsively. If your store stands out from others, a person will definitely look into it and make a purchase. A cozy atmosphere helps customers return to the store again, and the original showcase makes your outlet prestigious.

Each entrepreneur designs a store to his taste. Include in your business plan for the tea shop the cost of acquiring special racks, a quality electric kettle, and beautiful cups in which you will brew tea for tasting. Several small tables can be placed under the windows so that customers can enjoy a fragrant drink on the spot and decide on its choice.

You decide. But if you are attracted to the tea trade, feel free to bring it to life. You should not refuse such a promising and profitable project.

Equipment

Buying equipment for a tea shop does not require large financial investments from you. This is one of the important advantages of this business. Freezers or refrigerated display cases are not needed for the tea trade. All you need to buy:

• Glass or plastic jars for trade in tea by weight;
• Special scoops;
• Scales;
• Shelving;
• Showcases;
• Cash register.

Equipment for a small tea shop will cost you 100-150 thousand rubles. If you're looking to save some money, search the internet or your local media for used shelving and display cabinets.

Tea production scheme

Search for suppliers, assortment

Find examples of a tea shop business plan with calculations on the Internet and draw up your own guide to action based on it. Pay special attention to the assortment. It is desirable that it be as wide as possible. If there are several tea shops in your city, you need to offer consumers some unique product that your competitors do not sell.

Varieties and varieties of tea should be presented in different price segments for visitors with different levels of income, at least 30–40 items. It is necessary to include in the assortment popular varieties that are in demand among regular customers and several original offers for casual buyers.

Modern people care about their health, so natural herbal teas have recently become popular. They must be present in the range. For goods that are sold by weight, you need to purchase gift and regular tasting packages.

To increase the profitability of the business, you can include various sweets for tea in the product range - cookies, sweets, cakes, etc. You can also sell accessories for the tea ceremony - sets, strainers, beautiful teapots, etc.

A business plan for a tea shop should also include a clause about suppliers. If you plan to open several outlets and purchase goods in large quantities, you can arrange direct deliveries from manufacturers. Owners of small tea shops usually order products from importers who have official representations in different cities of our country. Their contact details can be found on the Internet at electronic trading platforms, in directories and e-commerce centers. Before agreeing on cooperation, carefully read the reviews about suppliers and their products. If you buy low-quality products, the tea shop as a business will not bring good profits.

Implementation features

When it comes to tea, it is important that the assortment of the store contains goods for different segments of the population:

• Tea bags;
• Leaf and granulated tea;
• Bulk products;
• Herbal preparations;
• Fruit drinks.

You should offer tea from different manufacturers - Indian, Chinese, Ceylon, etc.

An important role in this matter is played by the margin on the goods. The amount of profit and the success of your business largely depends on a competent pricing policy. Before you open a tea business from scratch and set a certain percentage of markup on goods, go shopping and fix prices. The best option is 70-100%.

When you open your store, offer each customer a nice little gift so that they come back to you again. It can be a small pack of tea, cookies or fresh pastries.

Advertising

Like any other business, selling tea requires high-quality, effective advertising. At first, you should not spend big money on expensive billboards and streamers. It is enough to make a bright attractive sign and a small advertising pillar.

According to experts, marketing in the tea business is practically no different from advertising any other product. Traditional methods:

• Gifts to customers at the opening;
• Discount cards for regular customers;
• Signs on the sidewalk leading to the store;
• Distribution of flyers;
• Stock.

Financial investments

In order to open a tea shop, you will have to invest a certain amount:

• Premises rental - 20-50 thousand rubles;
• The cost of paying utility bills - 10 thousand rubles;
• Equipment - 100-150 thousand rubles;
• Purchase of goods - 200 thousand rubles;
• Advertising - 20 thousand rubles;
• Salary to employees - 35 thousand rubles;
• Additional expenses - 15 thousand rubles.

Total: 480 thousand rubles.

Profit

So, you have decided to open a tea business, is such an occupation profitable or not? The average turnover of a small tea shop is 150 thousand rubles. At the stage of formation, net income will not exceed the amount of 45-60 thousand rubles. If you start a tea business from scratch, the entire investment will pay off in one year. For some varieties, you can put a markup of 100%.

According to experts, the tea trade is highly profitable. It is best to open such an outlet at the end of summer. A competent tea shop business plan with calculations, detailed market analysis and an effective marketing strategy will save you from the problems that arise in the process of organizing a new promising business.

• Proper storage conditions must be provided. If a person buys low-quality products from you, he will no longer come to your store;
• If you are in doubt whether it is worth opening a tea business, whether such a business is profitable or not, carefully analyze the market in your area to determine the demand for this product;
• Carefully check all tax reports and all documentation, because the Federal Tax Service can come to you at any time with a check;
• If you are preparing a business plan yourself, give it to experienced professionals for verification;
• Make a colorful catalog with a brief description of each type of tea;
• Create your website on the Internet so that customers can get acquainted remotely with the range of products and prices.

findings

We have considered the main features of the tea business, whether it is profitable or not to engage in such a business is up to you. To achieve success in this business, you need to correctly form an assortment, choose a good place for a retail outlet and hire experienced sales assistants.